Overview
Our Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.
Kickstart your career with a Marketing degree from Canterbury Christ Church University. Develop your creative thinking, practical skills and theoretical knowledge and engage with a range of marketing topics to help prepare you for a graduate career in a specialist or generalist marketing role. From setting budgets to finding new customers, a marketing degree will boost your experience, knowledge, and skills, which will prepare you for employment upon graduation.
Our course reflects some of the latest developments in marketing including AI, VR and AR. Studying marketing offers a huge range of career opportunities and will give you a competitive edge when applying for jobs.
You'll study modules that will ensure you are equipped with a wider view of marketing including links to psychology, sociology, business, accounting and politics. Furthermore, our degree is accredited by the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM). You can take these professional qualifications alongside your main degree to further enhance your CV.
You’ll engage with professionals in marketing, PR, and advertising industries, and have opportunities to meet and listen to industry experts so you can gain real-world insights.
Marketing accreditations
Chartered Institute of Marketing
Institute of Data & Marketing
I had a great time at CCCU and thoroughly enjoyed my Marketing degree. I always felt supported by my lecturers and tutors and they never made me feel silly for asking for extra help. When I reflect on my degree course now, I always say how fun and engaging our assignments were. Being tasked with real life problems that marketers and businesses face. I couldn’t have asked for a better experience!
JadeMarketing Graduate
Entry requirements
Qualification type |
Grades |
|
A Levels |
DDE |
|
BTEC |
MPP |
|
Access |
Pass 45 Credits |
|
International Baccalaureate |
TBC |
|
Combinations |
A combination of qualifications totalling 64 UCAS points minimum |
Applicants without formal level 3 qualifications will also be considered. GCSE mathematics, grades A-C / 4-9 or equivalent, is also required.
Find out more information about entry requirements.
If you have any questions about entry requirements for this course, please contact our Course Enquiry Team.
International students
Find more information on the IELTS (International English Language Testing System) requirements on our website.
Depending which country you're from, there may be specific entry requirements. Check your country to see if this is applicable to you.
64
UCAS Points
Module information
As well as the core modules, you may also have the opportunity to study a number of option modules in your second and third year. Option modules will not be pre-selected for you. We provide examples of option modules. The availability of specific option modules may vary from year to year. The offer of an option will be subject to a minimum number of students choosing the module to ensure the appropriate student experience. The offer of option modules may also be affected by staff availability. It means we cannot guarantee the availability of a particular optional module. However, we will ensure you have a choice of option modules.
Core/optional modules
How you’ll learn
We are committed to your development as a skilled and inquiring student, ethically engaged with the world and its future, and aim to use a variety of methods and approaches tailored to your individual needs in order to achieve this. The modules in the first semester of your Foundation Year employ a mix of lectures, tutorials, and online material provided via our virtual learning environment (VLE), as well as student-centred workshops and learning exercises. This provides you with a wide range of differentiated activities, and plenty of regular 1:1 feedback and support throughout the first Semester. Building on this, teaching in the second semester uses also includes individual supervision specifically to support your ‘Individual Project’. Study on all these modules is supported by the Communication and Academic Skills for HE module. In this way, basic skills learned and developed in Semester 1 are integrated and further developed in Semester 2, with appropriate individualised support and scaffolding provided throughout. At the end of this process, you should be a more independent, self-confident learner ready to embark on degree level study in Year 1.
During the remainder of your degree, you will study modules to the value of 120 credits in each of Years 1, 2 and 3. Each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments.
All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.
Delivery of modules will typically consist of a two hour lecture and a two hour seminar per week for each of the six modules being studied each year. Blended learning is widely used to support both teaching and module support. If you choose to take Marketing with either Advertising, Tourism Studies or Business Management these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those subject areas.
Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting to commercial enterprises. Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.
92%
of our Marketing students are satisfied with their course
National Student Survey 2020Your future career
There are so many opportunities and varied careers in the profession, and you will be able to work in a range of general marketing roles, as well as more specialised careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Media buying and planning, Customer Relations and more.
Job titles would typically include, social media executive, marketing executive, digital marketing management, SEO and PPC executive, content manager, communication and engagement lead, sales and event management.
This course also opens the door to Postgraduate studies in a range of Marketing and Advertising related fields, e.g. Digital and Data Marketing, Brand Management, Fashion Branding, Intercultural Communications, International Marketing, Marketing and User Experience and other related subject areas.
100%
of our Marketing graduates go on to work and/or study within 15 months after their course
Graduate Outcomes 2022Fees
The 2025/26 annual tuition fees for this course are:
| UK | Overseas | |
|---|---|---|
| Full-time - Foundation Year 0 | £5,760 | £15,500 |
| Full-time - years 1-3 | £9,535 | £15,500 |
Tuition fees for all courses are payable on an annual basis, except where stated.
The tuition fees relate to 202526 only. Please read the 2025/26 Tuition Fee Statement for further information regarding tuition fees and year on year fee increases.
Home (UK) Fees
Home (UK) tuition fees for Foundation Years at Canterbury Christ Church University will be set in line with the maximum tuition fee cap for foundation years in classroom-based subjects or non-classroom-based subjects, as set by the UK Government.
Home (UK) tuition fees for subsequent years 1-3 are currently set in line with the maximum tuition fee cap for standard undergraduate degrees set by the UK Government.
The Government has announced that it will increase the tuition fee cap by 3.1%, in line with inflation, for the 2025/26 academic cycle. Subject to parliamentary approval, the University intends to increase our tuition fees in line with this and as per our terms and conditions. This means that from September 2025 onwards, our undergraduate home tuition fees for subsequent years of study are expected to be £9,535.
Overseas/International Fees
Undergraduate / PGCE tuition fees for international students are not set by the UK Government.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
Work experience
The course provides you with the opportunity to take a work-based learning module between your second and third year of study.
Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years. To further your interest in the area of marketing, this degree will give you both the practical and the theoretical experience necessary to embark on a career in this exciting and diverse field. You will understand how marketing works and how it fits within a wider business environment.
Applied projects will give you the confidence to put theory into practice and you will be able to explore the interconnected role marketing plays in all organisations.
Regulated by the Office for Students
The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.
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Duration:
4 yearsUCAS code:
N50FLocation(s):
CanterburyAny questions?
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