Overview
Get ready with a foundation year and learn the foundational skills and knowledge to complete a full Honours degree. You'll be able to embark on this qualification without meeting the level 3 entry requirements, giving you the opportunity to study at degree level through this four year course.
Become a marketing expert with a Marketing degree from Canterbury Christ Church University. You'll learn how brands grow, how customers think, and how data drives decisions. You'll then apply your knowledge to live briefs, gaining invaluable experience throughout this practical and dynamic course.
This undergraduate marketing course blends strategy, creativity, and analytics so you will graduate ready for roles in advertising, PR, social media, and digital marketing. With industry and research projects, you’ll build a portfolio that stands out in today's competitive job market.
What you'll learn
- Understand how consumer behaviour impacts on the development of marketing strategies and society.
- Delve into PR, analytics, and influencer marketing through our Social Media Marketing module.
- Learn to craft effective digital marketing strategies, select platforms, and write persuasively for campaigns.
- Build and pitch creative strategies for clients using ethical, sustainable marketing.
- Develop skills in technology and AI and understand how new tools play a role within marketing.
You'll graduate with in-demand digital skills, confidence with insights tools, and a network of industry contacts. Employers seek dynamic, adaptable, and innovative graduates who can collaborate effectively. You will be fully prepared to enter a range of sectors using these skills with a Marketing degree from CCCU.
Marketing accreditations
Chartered Institute of Marketing
Institute of Data & Marketing
Small Business Charter
100%
of our Marketing students were satisfied with the academic support on their course
National Student Survey 2025I thoroughly enjoyed my Marketing degree. I always felt supported by my lecturers and tutors. We were tasked with real life problems that marketers and businesses face, which set me up for industry. I couldn’t have asked for a better experience!JadeMarketing graduate
Why study Marketing at CCCU?
of our marketing students were in work or further study 15 month after finishing their course
Graduate Outcomes Survey 2025
64
Total Points required
- Select your qualification
- Select your grade
- Add it and repeat
Qualifications:
Grades
Points required: 64
Accepted qualifications
We accept a wide range of general qualifications that attract UCAS Tariff points either on their own or in combination with others. Below are some common examples.
| Qualification | Grades |
|---|---|
| A Levels | DDE |
| BTEC | MPP |
| Access | Pass 45 Credits |
| International Baccalaureate | TBC |
Level 2 qualifications
GCSE maths at grades A-C / 4-9 or equivalent is also required.
More information
Contact us
Module information
Core/optional modules
How you’ll learn
You'll learn through a mix of lectures, tutorials, hands-on workshops and practical sessions as well as experiential learning and marketing and advertising simulations with up to date and industry leading resources to support you.
Across the three years you will work on client briefs, so you can practice your problem-solving skills to address real marketing problems that organisations face. You will study in teams and solo work, to develop your employability while sharpening your academic writing, research, and presentation skills. Advice and regular feedback from your tutors and peers will help keep you on track.
In the early stages of your course, it’s all about picking up new skills through interactive sessions. As you move into your final year, the focus shifts to refining your expertise and develop more critical thinking skills ready for industry or postgrad studies.
Each module usually includes six hours of contact time per week, but this can vary depending on your choices. Plus, you can always book extra tutorials with your lecturers and academic tutor for extra guidance.
When not attending lectures, seminars, workshops or other timetabled sessions, you’ll continue learning through self-study, either on campus or remotely if you prefer. This might involve developing technical digital and creative skills, reading case studies, journal articles and books (print and e-copy), undertaking research, working on projects, and preparing for assignments and seminars. It will also be the time you can meet with your peers for support or in study groups.
Each tutor will guide you towards specific readings and activities to complete before class and they also have office hours so you can arrange tutorials to discuss any aspects of the module during your independent study time.
Your overall workload typically consists of 12 contact hours per week and an additional 30 hours of independent learning per week. In addition, there may be field trips or role play simulations that take a whole day. The hours per module may vary depending on the credit size of that module.
While your workload will shift in response to deadlines, you should see your studies as equal to a full-time job of at least 36 hours per week so that you have space to explore and understand your subjects and also prepare your assessments to the best standard you can.
Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting with marketing activity and commercial enterprises.
Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to the global marketing industry and underpinned new academic knowledge and wider business practice.
Our Marketing degree is designed to help you learning in an active and engaging way so you can put your knowledge into practice and see what works best. We will nurture and support your personal and professional development in helping you earn your stripes to become a Marketing professional when you graduate.Tracy SmithCourse Director
How you’ll be assessed
The course employs a combination of assessment methods to ensure that you develop a good range of academic and marketing skills to prepare you for graduate employment.
There will be plenty of practical assessments, ranging from reports, posters, client briefs, computer simulations, blog posts, to more academic work when you conduct research, analyse information and share findings. A small number of modules have presentations, and you will have lots of support so you can present confidently, in a way that works for you.
You will have the opportunity to work collaboratively in some modules and individually in others. For all your assessments your work is assessed against module specific learning outcomes and University grading criteria which are explained to you at the start of your module.
Your future career
This degree sets you up for a career in marketing, business, or the creative industries.
A placement or a study year abroad are other options to build knowledge and confidence and help you explore your future career interests.
Graduates have landed roles in digital marketing, social media marketing, PR, consumer research, advertising, or more general marketing roles. All sectors from finance to football clubs, charities to consumer products need marketing—so your options for a career to suit your interest is endless!
My three years studying Advertising and Marketing at CCCU provided a thorough understanding of all aspects of the mix. The theory was taught in a fun, proactive approach, and combined with a multitude of simulations the course sets the students up for success in the job market. I am currently working at an IPA Agency, focused on Out of Home Advertising for brands such as Amazon, Nike, and Deliveroo. My degree has helped me settle into the role quickly, and my understanding of the practical niches and media language impressed the senior members of my team!BiancaAlumni
Related courses
Fees
Tuition Fees for 2026/27 have not yet been finalised. These course web pages will be updated with Tuition Fee information once they have been agreed.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
Work experience
The course provides you with the opportunity to take a work-based learning module between your second and third year of study.
Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years. To further your interest in the area of marketing, this degree will give you both the practical and the theoretical experience necessary to embark on a career in this exciting and diverse field. You will understand how marketing works and how it fits within a wider business environment.
Applied projects will give you the confidence to put theory into practice and you will be able to explore the interconnected role marketing plays in all organisations.
Industry links
Our range of contacts in the marketing, digital PR, consumer insight and advertising industries mean that throughout your degree you will have opportunities to meet industry professionals to gain real insights and explore opportunities for client briefs, internships and placements.
Regulated by the Office for Students
The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.
Apply now
I would like to start
I would like to study
Duration:
4 yearsUCAS code:
N50FLocation(s):
CanterburyAny questions?
Find out more
Sign up to hear the latest from the University, including upcoming events, useful updates, student life and more!