Business Management & Marketing
BSc
Undergraduate
September 2025, September 2025 - With professional placement
Overview
Become a master in marketing with a BSc (Hons) Marketing degree from Canterbury Christ Church University. Utilise your creative and business skills whilst you engage with a wide range of areas in the profession. From setting budgets to creatively finding new customers, a marketing degree will boost your experience, knowledge, and skills, which will prepare you for employment upon graduation.
Our Marketing degree reflects the multi-disciplinary approach that this industry takes. With a Marketing qualification, you'll gain a competitive advantage as you’ll be able to demonstrate your knowledge from multiple perspectives, including, psychological, sociological, business, and political.
You’ll engage with modules that will ensure that you are fully equipped for an ever-evolving industry. Our degree is also doubly accredited by the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM).
What's more, you can choose to take professional qualifications alongside the main course content to further enhance your CV. You’ll engage with business marketing, PR, and advertising industries, as well as having opportunities to meet professionals and listen to industry experts so you can gain real-world insights into the profession.
Marketing accreditations
Chartered Institute of Marketing
Institute of Data & Marketing
I had a great time at CCCU and thoroughly enjoyed my Marketing degree. I always felt supported by my lecturers and tutors, and they never made me feel silly for asking for extra help. When I reflect on my degree course now, I always say how fun and engaging our assignments were. We were tasked with real life problems that marketers and businesses face. I couldn’t have asked for a better experience!
Jade, Marketing graduate
Entry requirements
Qualification type |
Grades |
|
A Levels |
BBC |
|
BTEC |
DMM |
|
Access |
15 Distinctions and 30 Merits |
|
International Baccalaureate |
29 Points |
|
Combinations |
A combination of qualifications totalling 112 UCAS points |
GCSE mathematics at grades A-C / 4-9 or equivalent is also required.
Find out more information about entry requirements.
If you have any questions about entry requirements for this course, please contact our Course Enquiry Team.
International students
Find more information on the IELTS (International English Language Testing System) requirements on our website.
Depending which country you're from, there may be specific entry requirements. Check your country to see if this is applicable to you.
112
UCAS Points
Module information
As well as the core modules, you may also have the opportunity to study a number of option modules in your second and third year. Option modules will not be pre-selected for you. We provide examples of option modules. The availability of specific option modules may vary from year to year. The offer of an option will be subject to a minimum number of students choosing the module to ensure the appropriate student experience. The offer of option modules may also be affected by staff availability. It means we cannot guarantee the availability of a particular optional module. However, we will ensure you have a choice of option modules.
Core/optional modules
How you’ll learn
You will study modules to the value of 120 credits each year. Each module combines 50 hours of lectures and seminars with 150 hours of self-study time, which you will use for reading, research, and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time. Your actual contact hours will depend on the optional modules you select.
All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.
Delivery of modules will typically consist of a two-hour lecture and a two-hour seminar per week for a semester, for each of the six modules. In addition to the delivered content, you should undertake 150 hours of independent study per 20-credit module. Blended learning is widely used to enhance learning and teaching and provide further student support. This includes a range of resources for independent study.
Our range of contacts in the marketing, PR, and advertising industries mean that throughout your degree you will have opportunities to meet industry professionals to gain real insights and explore opportunities for internships and placements.
Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting with marketing activity and commercial enterprises. Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.
Throughout your degree, visits to employers and places of interest (Branding and Advertising Museum in London) help to bring your studies to life. There is an annual student conference in Spring, where leading industry speakers and alumni offer insight and advice to students across all years.
We are passionate about the fantastic course we have developed in Marketing and hope you are too! We will nurture and support your personal and professional development in helping you earn your stripes to become a Marketing professional when you graduate.
Tracy SmithMarketing Course Director
How you’ll be assessed
You will be assessed by several methods including essays, reports, game-based simulations, presentations, reflective journals, computer-based assessments, examinations, and case studies, both individually and as a group. Depending on the modules you choose, you will also need to present a range of creative work in both hard and digital formats.
There are also opportunities for experiential learning where you will need to participate in events that simulate real-world environments. For example, if you select Public Relations, you will have the chance to experience a full day crisis communication simulation with real journalists and specialists to give you a real-world experience.
This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.
Your future career
There are so many opportunities and varied careers in the profession, and you will be able to work in a range of general marketing roles, as well as more specialised careers in digital marketing, advertising, marketing research, public relations, social media, media buying and planning, customer relations, and more.
Job titles would typically include, social media executive, marketing executive, digital marketing management, SEO and PPC executive, content manager, communication and engagement lead, and sales and event management.
This course also opens the door to Postgraduate studies in a range of marketing related fields:
- digital and data marketing
- brand management
- fashion branding
- intercultural communications
- international marketing
- marketing and user experience
- and other related subject areas.
My three years studying Advertising and Marketing at CCCU provided a thorough understanding of all aspects of the mix. The theory was taught in a fun, proactive approach, and combined with a multitude of simulations the course sets the students up for success in the job market. I am currently working at an IPA Agency, focused on Out of Home Advertising for brands such as Amazon, Nike, and Deliveroo. My degree has helped me settle into the role quickly, and my understanding of the practical niches and media language impressed the senior members of my team!
BiancaAlumni
Related courses
Fees
The 2025/26 annual tuition fees for this course are:
| UK | Overseas | |
|---|---|---|
| Full-time | £9,535 | £15,500 |
Tuition fees for all courses are payable on an annual basis, except where stated. The fees represented here are for study with Canterbury Christ Church University. If you are looking to study at a partner institution, please visit their website for fees information.
Please read the 2025/26 Tuition Fee Statement for further information regarding tuition fees and year on year fee increases.
Home (UK) Fees
The Government has announced that it will increase the tuition fee cap by 3.1%, in line with inflation, for the 2025/26 academic cycle. Subject to parliamentary approval, the University intends to increase our tuition fees in line with this and as per our terms and conditions. This means that from September 2025 our undergraduate home tuition fees are expected to be £9,535.
Overseas/International Fees
Undergraduate / PGCE tuition fees for international students are not set by the UK Government.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
Regulated by the Office for Students
The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.
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Duration:
3 yearsUCAS code:
N500Location(s):
CanterburyAny questions?
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