In this fast-paced one-hour masterclass with an academic and/or ambassadors, students will develop their understanding of how companies gather data, and its role in informing business decisions. Students will critically consider how the monitoring and measuring of our daily activities is used by companies to make better products and tailor their offer to customers.

Curriculum Links:

• Marketing (Level 3) – Marketing principles
• Marketing (Level 3) – Customer Communications

CIAG – Understanding the relevance of their qualifications at Level 2 and 3 to future career paths

• CIAG – encounters with higher education and development of their understanding of future study options

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.