In in-depth two-hour masterclass with an academic and/or ambassadors, students will develop their understanding of the key elements of branding. They will apply their knowledge to the examination of a product or service, as they critically examine the brand elements of a major service or product brand.

Curriculum Links:

• Marketing (Level 3) – Marketing principles
• Marketing (Level 3) – Customer Communications
• CIAG – Understanding the relevance of their qualifications at Level 2 and 3 to future career paths
• CIAG – encounters with higher education and development of their understanding of future study options

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.