Overview

    Kickstart your career in the world of sport and business with a Sport Management degree that shows you how sport and business connect. You’ll learn how to manage sports organisations, lead teams, and build sustainable projects that make a real difference in the industry.

    What you’ll learn

    • Dive into business and strategic management, analysing how decisions shape the success of sports organisations, events, and athlete development.
    • Build advanced analytical skills to interpret business and performance data, helping you make smart, evidence-based decisions in real sport settings.
    • Learn how to think like a sport entrepreneur. Develop new ideas, solve real problems, and create opportunities in a fast-paced, competitive industry.
    • Explore the role of sport and physical activity in society, including its cultural significance, community value, and connection to health and wellbeing.

    You’ll get access to our professional consultancy service for athletes, SportsLab, giving you the practical experience to set yourself up for a career in sport. SportsLab will enable you to not only have the opportunity to work directly with athletes, but also use industry-standard equipment such as an altitude chamber and performance analysis tools. What's more, our labs are endorsed by the Chartered Association of Sport and Exercise Sciences.

    Overall, this sports degree will give you a deep understanding of how business, management, sport, and physical activity all intersect. By blending theory and practice, you’ll be prepared to tackle real-world challenges and make an impact in the world of sport management.

    We know employers are looking for dynamic, open-minded graduates who can adapt, innovate, and collaborate. So, we have designed a new way of teaching and learning to ensure that you are work-ready for when you graduate. 

    Chartered Association of Sport and Exercise Sciences

    Our labs are accredited by The Chartered Association of Sport and Exercise Sciences
    Our labs are accredited by The Chartered Association of Sport and Exercise Sciences
    96%
    of our students were satisfied with their teaching in the subject area of Sport and Exercise Sciences.
    National Student Survey 2025

    5th in the UK

    for the quality of teaching in the subject area of Sports Science. 

    The Times and Sunday Times Good University Guide 2024

    112
    Total Points required
    1. Select your qualification
    2. Select your grade
    3. Add it and repeat
    Total UCAS Points: 0
    Points required: 112

    Accepted qualifications

    We accept a wide range of general qualifications that attract UCAS Tariff points either on their own or in combination with others. Below are some common examples.

    Entry requirements needed to enroll on the course.
    QualificationGrades
    A LevelsBBC
    BTECDMM
    Access15 Distinctions and 30 Merits
    International Baccalaureate29 Points

    The grades in this table provide an indication of what is required to study this course. If you have qualifications that are not present in the table or want to tell us more about you specific situation then please contact our friendly Course Enquiry Team. 

    Don’t meet these entry requirements?

    If you do not meet these entry requirements, a foundation year is a great way of beginning your university journey. We recommend you speak to our Course Enquiries team who will advise on a route to study that fits you.

    More information

    Contact us

    Any questions?
    Any questions?
    Contact our Course Enquiry Team

    Module information

    Core/optional modules

    How you’ll learn

    Your course will include a mix of in-person and online lectures, seminars, practical sessions, labs, workshops, and tutorials. These scheduled activities will require your attendance for a total of 12 hours each week throughout the semester.

    Smaller group seminars and tutorials will provide opportunities to discuss and deepen your understanding of the material covered in lectures and other sessions. Additionally, you will have regular meetings with your personal academic tutor to support your academic journey.

    Outside of the time you spend in contact session with tutors, your learning will continue through independent study. This typically includes both guided tasks and self-directed activities such as reading journal articles and books, conducting library research, working on projects, and preparing for workshops, seminars, coursework, and exams. This work should amount to approximately 3-5 hours per week for each module you are enrolled in.

    Each module tutor will guide you toward specific readings and activities to complete before and after class to enhance your learning and development. Additionally, your personal academic tutor will assist you in reviewing your performance and support your independent learning.

    Your overall workload typically consists of 60 credits of study across modules each semester, equating to 12 direct taught contact hours per week. You will also undertake 15-20 hours of independent learning and assessment related activity each week.

    The teaching team consists of highly qualified academics, supported by a skilled technical team. They have a range of expertise and experience across the breadth of disciplines in sport and exercise science, health, PE, coaching, business management, and marketing.

    The majority of staff hold the highest academic qualification (i.e. doctorate), with a small number of staff working towards achieving this standard. Staff are research-active and many of the teaching team are at the forefront of their research fields in the UK and beyond. They have substantial experience in delivering research led and research informed teaching.

    Postgraduate students sometimes assist in teaching and assessing some modules. However, experienced academics teach the vast majority of lectures and seminars.

    Our course is taught through practical, theoretical and experiential sessions, during which students will develop theoretical, analytical, practical and transferable skills.
    Dr Matthew BrownCourse Director

    How you’ll be assessed

    This Sport Management course frequently provides you with opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. Many modules contain practice, or formative assessments, or similar submissions for which you receive feedback from your tutor. Formative or practice assessments and submissions are developmental and any grades you receive for them do not count towards your module mark.

    The formal, or summative, assessments on each module are planned to take account of two interdependent aspects - the acquisition of relevant theory/principles, and the development of both academic and practical skills.

    Assessment methods include a range of coursework assessments such as essays, reports, portfolios, presentations, your final year project (dissertation), and written examinations. The grades from formal assessments count towards your module mark.

    Your future career

    Our Sport Management degree opens up roles in sport, physical activity and health, administration and research, and health and fitness publishing, as well as the expanding leisure industry.

    In addition, it provides an excellent foundation for careers in the public sector, including the medical professions (cardiac rehabilitation, physiotherapy, health promotion, and medical sales), whilst both the armed and police forces have looked favourably upon our graduates.

    Successful completion of the degree can open up routes into teaching, such as a PGCE (Physical Education), and will also prepare you for further postgraduate study at all levels through to PhD.

    The course provides students with a comprehensive understanding of business and development in sport. It is also designed to develop the analytical, communication and organisational skills sought after by the prospective employers.
    Dr Mathew BrownCourse Director

    Fees

    Tuition Fees for 2026/27 have not yet been finalised. These course web pages will be updated with Tuition Fee information once they have been agreed.

    Industry links

    Our course has been developed in response to stakeholder needs from the health and fitness industry.

    Selected staff are accredited by or registered with the Chartered Association of Sport and Exercise Sciences (CASES), the British Psychological Society (BPS), the Health and Care Professions Council (HCPC), and/or the Higher Education Academy (HEA). Many members of the teaching staff hold coaching qualifications awarded by a range of national governing bodies.

    Apply now

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    I would like to study

    Duration:

    3 years

    Location(s):

    Canterbury
    Apply via UCAS

    *We are advertising this course as ‘subject to approval.’ When we add new courses or update existing courses, we advertise the course as ‘subject to approval’. We do this to let you know the University still needs to agree to run the course. It is rare for a course not to gain approval, but it is not guaranteed. There may be changes to course and module titles, content and assessment, but we will tell you about these if there is a change. You can still apply to study a course subject to approval. We have prepared some questions and answers to tell you more.