WARC provides thousands of advertising effectiveness case studies detailing strategies of leading brands. It also includes best practice guides, marketing intelligence, research papers, consumer insight, advertising trend data, special reports, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners, and more.

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• Go to LibrarySearch.
  
  
• Log in using your CCCU username and password. If you are away from campus or connecting with your own device over Wi-Fi, you will need to include @canterbury.ac.uk after your CCCU username.
  
  
• Select Find Databases A-Z, then click on W, and finally click on the link to World Advertising Research Center (WARC) to open it in a new tab.
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Try searching WARC by following the steps outlined below. You’ll practice using some of the most common functions and be ready to search for information for your assignments.

1. Click on the three vertical dots next to the Search box to access Advanced Search.
2. Type chatbots into the ‘all these words’ box.
3. Tick the ‘Select sources’ box for Articles.
4. Under Date Range change the dates so that they cover the last 3 years and then click on the Search button.
5. Find an interesting article from your result list and see if you can access the full text of the article.
6. Reflect on the type of information appearing in your search. How will you use this information in your assignments? How could you make your search more specific?

There is currently no specific area on WARC that talks about accessibility.

Your Learning and Research Librarian will be able to help you make the best use of online resources. For detailed guidance, book a tutorial via the Learning Skills Hub.