Our Psychology department has four areas of expertise that can help your business. We have subject leading experts, advanced facilities, and specialist equipment that you can use for a number of reasons.
Find out what's available to you and don't hesitate to contact us if you have any questions.
TrackingEye tracker technology provides advanced tools for analysing visual attention and gaze patterns, widely used in research to explore human behaviour, cognition, and decision-making.
These devices are crucial in usability studies for improving digital interfaces and user experience, and in marketing research to understand consumer preferences and ad effectiveness.
Offering precise tracking, real-time data visualisation and comprehensive analysis features, eye trackers deliver key insights into human perception, aiding researchers in pioneering new findings and innovations.
Our observation labs, equipped for behavioural analysis, provide a controlled setting for studying human interactions, featuring one-way mirrors, AV recording, and analysis software.
They enable researchers to categorise and assess behaviours like social interactions and emotional expressions.
Ideal for examining parent-child dynamics, educational interactions, and consumer behaviour, these labs support data-driven insights and intervention strategies in various research areas.
We specialise in creating customised surveys for diverse feedback collection, crucial for customer satisfaction, employee engagement, and market research.
These tools help businesses identify areas for improvement, enhance service delivery, and boost workplace morale.
Equipped with customisable templates, sophisticated analytics, and easy-to-use reporting, our services enable data-driven decisions and ongoing operational enhancement.
Our neuroimaging services, including fNIRS (functional near-infrared spectroscopy)and EEG (electroencephalography), provide cutting-edge tools for analysing brain activity and cognitive functions. fNIRS tracks changes in brain blood oxygenation, useful for studying cognitive tasks, while EEG captures electrical brain activity, aiding in research on attention, memory, and emotion.
These technologies support the exploration of brain complexity, therapeutic advances, and a deeper understanding of cognitive and neurological disorders.
Additionally, we offer physiological recording services, encompassing heart rate, blood volume pulse, magnetoencephalography, electrocardiography, and electrodermal activity measurements.
These tools, used separately or together, investigate human physiology and emotional responses.
Techniques like ECG and heart rate monitoring evaluate cardiovascular health and stress, whereas electrodermal activity reveals sympathetic nervous system activity, enhancing insights into cognitive and emotional processes.
Together, these services offer a holistic view of human physiological responses to various stimuli.
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