In this in depth two to three-hour workshop with an academic and/or ambassadors, students will develop their knowledge of the array of typefaces and how they are utilised. They will engage in a visual research activity examining how the amount and nature of typography used in the local area and critically consider how the typeface interacts with other elements of the media to create a response from the audience.

Students get to experience our state-of-the-art Daphne Oram building for creative arts which includes industry-spec print studio and Mac rooms.

Curriculum Links:

• Art & Design: Graphic Communication (GCSE/ Level 2) - representation, brand identity, intended message, target audience
• Art & Design: Graphic Communication (A-Level/ Level 3) - awareness of intended audience or purpose
• Media Studies (GCSE/ A-Level/ Level 2-3) – Media Language
• Creative Media Practice (Level 3) – Technical Skills (Graphic and lens)

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.