In this two-hour masterclass with an academic and/or postgraduate ambassadors, students will develop their knowledge of the challenges and opportunities faced by retailers in managing their online and high street presence. With traditional “high street” stores starting to move online only in recent years, this has been exacerbated by the pandemic and rising costs. Through real-world examples students will critically examine how retailers develop their strategy and whether there is a strategic advantage to staying on the high street.

Curriculum Links:

• CIAG (Key Stage 3) – Understanding future career paths in Business and Management
• Business (Key Sage 4/ Level 2) – Technology, Business and the Marketing Mix
• Business (Key Sage 4/ Level 2) – External influences on Business
• Business (Key Stage 5/ Level 3) – Operational and financial decision making
• Business (Key Stage 5/ Level 3) – External environment opportunities and threats
• Economics (Key Stage 5/ Level 3) – microeconomics and consumer behaviour

Gatsby Benchmarks:

Workshop: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk. You can choose this when you complete the booking form.