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Ping Zheng

Dr Ping Zheng

Dr Ping Zheng MBA, Ph.D. in Management. Senior Lecturer in Entrepreneurship and Innovation. Chair of Faculty Ethics Panel - CCBS FSESS

Dr Ping Zheng is a Senior Lecturer in Entrepreneurship and Innovation at Christ Church Business School, and the Chair of Faculty Ethics Panel in the Faculty of Science, Engineering and Social Sciences. She earned her PhD in Management at University of Kent in 2007 before completing an MBA with distinction at the same school. Before embarking on an academic career, she was an entrepreneur and developed multiple successful business ventures in China.

  • Module leader for MSc/MBA Innovation, Entrepreneurship and the International Perspective, and SLA Entrepreneurship and Innovation;
  • PhD supervisor;
  • External examiner for University of Essex.

Her research interests include entrepreneurial growth and strategy, institutional change, technological innovation, Science Fiction Prototyping (SFP) methodology in emerging economies.

She is the principal author of book (research monograph) - “Emerging Business Ventures under Market Socialism: Entrepreneurship in China” published by Routledge London (2014).

Her recent research has adopted a novel future perspective in analysing the possible future business outcomes of technological change, such as investigating ‘how change agencies can affect our path towards a singularity', which is the title of a book chapter she published with Springer in 2016.

She has a special interest in the creative processes that lead to business innovations, having developed a novel method known as ‘Diegetic Innovation Templating’ (DIT) in an empirical research paper titled “How Chinese SMEs Innovate with Diegetic Innovation Templating” published in Futures in 2018.

She was awarded HEI Partnerships Grant of £193k by Royal Academy of Engineering between 2019 and 2022 as a co-applicant leading on the Knowledge Commercialisation project under Higher Education Partnerships in sub-Saharan Africa Project (HEPSSA1921\3\41).

She designed bespoke hybrid entrepreneurship training model in mixed virtual and physical environment using virtual reality technology to stimulate creative idea generation and innovation. It aimed at facilitating student entrepreneurship and speeding up commercialisation processes in HEI context.

Post-project research has focused on investigating open innovation ecosystem in HEIs in Africa.

Research Projects

  • A study on social media-based corporate online marketing strategies and performance evaluation.. Researcher(s): Ms Zhen Qin. Supervisor(s): Dr Mujde Bideci, Dr Shola Osinaike, Dr Ping Zheng. [Postgraduate Research Project]
  • Analysis of Chinese consumers' attitudes and behaviour towards remanufactured fashion products and the exploration of innovative business models.. Researcher(s): Ms SHUANG GUO. Supervisor(s): Dr Ping Zheng, Dr Richard McManus. [Postgraduate Research Project]
  • Developing and Sustaining Rural Enterprise: A Case Study. Researcher(s): Mr Joe Paul Jr. Supervisor(s): Dr Ping Zheng, Dr Christopher Russell, Dr Richard McManus. [Postgraduate Research Project (past)]
  • Exploring the Management of Open Innovation by SMEs in the Digital Age- Evidence from Central India. Researcher(s): Mr Varun Tewari. Supervisor(s): Dr Christopher Russell, Dr Ping Zheng. [Postgraduate Research Project]
  • Extending Internal Market Orientation and its Effect on Employees’ Performance in China’. Researcher(s): Ms Xini Hu. Supervisor(s): Dr Qionglei Yu, Dr Ping Zheng. [Postgraduate Research Project (past)]
  • Female Refugee Entrepreneurs - Entrepreneurial Mindset in a Liminal Space. Researcher(s): Ms Claire Street. Supervisor(s): Dr Christopher Russell, Dr Ping Zheng. [Postgraduate Research Project]
  • Financial Services Versus Fintech: A Study on Organisational Agility and Culture in the Face of Market Disruption. Researcher(s): Mr Dave Aldred. Supervisor(s): Dr Seyi Adesina, Dr Ping Zheng. [Postgraduate Research Project]
  • How digital business in Thailand can create successful technological platforms, by studying their business models.. Researcher(s): Miss Pattarin Chumnumpan. Supervisor(s): Dr Christopher Russell, Dr Ping Zheng. [Postgraduate Research Project (past)]
  • Narratives in Organisational Agility. Researcher(s): Mr David Crowe. Supervisor(s): Dr Christopher Russell, Dr Ping Zheng. [Postgraduate Research Project]
  • Product Packaging Sustainability and Green Innovation: Exploring the Influencing Factors for Compostable Packaging Innovation in the FMCG packaging supply chain. Researcher(s): Mrs Rongdi Qiu. Supervisor(s): Dr Ping Zheng, Dr Richard McManus. [Postgraduate Research Project]
  • The effects of entrepreneurs’ Guanxi capital on innovation ecosystems in China. Researcher(s): Mrs Hui Hao. Supervisor(s): Dr Poh Yen Ng, Dr Ping Zheng. [Postgraduate Research Project]
  • The Internationalization Process of Emerging Market Enterprises (EMEs): an empirical investigation of EME’s growth modes, global strategy and capability.. Researcher(s): Mr Bing Xu. Supervisor(s): Dr Christopher Russell, Dr Ping Zheng. [Postgraduate Research Project]

She co-founded an annual conference series, ‘Technology, Innovation, Entrepreneurship and Education’ (TIE) with EAI (European Alliance for Innovation)’s full financial sponsorship. TIE aimed at promoting cross-disciplinary research and collaborations across sciences, engineering, technology, art and business management studies.

The first TIE’16 was successfully hosted at Canterbury Christ Church University Business School by Dr Zheng as General Chair. Then followed with the further success of TIE’17 in London at Ravensbourne University which Dr Zheng was Chief Editor for conference proceedings. S

he also served as an Area Editor from 2012 to 2017 for the Journal of Future Intelligent Educational Environments, Published by ICST. JFIEE is a journal that aims at developing educational infrastructure of the future.

She has been a Research Fellow at The Research Centre for China Public Sector Economy, Jilin University, China since 2018.