Students showcase projects to help support local businesses
09 January 2019
Christ Church students have been working with local businesses to offer a different perspective on how to engage with their customers.
The Tourism and Events Management students were given specific briefs from four key local employers which required them to research a range of workplace challenges, including visitor journey, social media strategies and events activation – and offer recommendations and opportunities to develop these aspects of their product offer.
The projects gave the students essential first-hand experience of managing real-life business tasks as part of their degrees. They also had to formally present their findings and recommendations to the businesses involved, their tutors and fellow students.
Projects worked on by the students included a social media campaign strategy and education programme review for Dreamland, visitor journey review for the Aspinall Foundation, events strategies for Shepherd Neame and the 2FOR1 and Big Weekend campaigns evaluation for Visit Kent.
Their results will feed into the plans and strategies for those employers in 2019 and after.
Joanna Richardson, Head of Marketing, Brands and Communications at Shepherd Neame, said: “We were really impressed with the energy and commitment of both groups to get under the skin of our business – from visiting the brewery and interviewing key people to conducting extensive research into the competitive landscape. This dedication clearly showed in the well-thought out recommendations and opportunities that both groups identified.
“From a business perspective this project has enabled us to work with upcoming talent and bring insight from a group of people who represent a core consumer group for us.”
Jennie Double, Commercial Director at Dreamland Margate, said: “We were very impressed with how the students put their project together, and the results will be of great use as we put together our 2019 plans. Their presentation was insightful, professional, detailed and thought provoking, and the students demonstrated that they engaged with the briefing and delivered strategies that could be further developed within our business setting.
“Students are a target audience for us, whilst also being the next generation of industry professionals. Their outsider’s perspective can really help a business carry itself with plenty of credibility.” - Jennie Double, Commercial Director at Dreamland.
Second Year Events Management Student, Monika Staskiewicz, commented on the work she has been doing for Visit Kent. She said: “It has helped us to develop our presentation skills, especially how to present to a business in a real-life work setting, rather than in a classroom to friends.
“Through this project we have gained experience on how to work with companies and how to identify areas of their business that we could help them with via our research, which could hopefully help them attract new visitors.”
Dr Marion Stuart-Hoyle, Director of Geography, Events, Leisure and Tourism, in the School of Human and Life Sciences, said: “The most important aspect of our programmes in tourism and events is the extent to which they provide undergraduates with the necessary skills and knowledge to secure them good graduate jobs at the end of their studies.
“These projects form a critical role in not only allowing students to liaise and work directly with tourism and events employers, but to also develop and enhance those all-important graduate skills and knowledge in a tourism and events context.”
Notes to Editor
Canterbury Christ Church University
Canterbury Christ Church University is a modern university with 16,000 students across Kent and Medway. Its courses span a wide range of academic and professional subject areas.
- Over 94% of our UK undergraduates were in employment or further studies six months after completing their studies*.
- We are one of the South East’s largest providers of education, training and skills leading to public service careers.
*2015/16 Destinations of Leavers from Higher Education survey