Orientation to Higher Education
The aim of the module is to enable you to become more independent, reflective and self-managed in your approach to study, learning and time management. Additionally, the orientation module aims to build on pre-existing skills and experience to make for a smooth transition to Higher Education and the challenges it presents.
Contemporary Issues in Events and Tourism
The module aims to identify key internal and external factors shaping the contemporary tourism and events industries. Topics typically covered in this module are, crisis management, adventure tourism, religious events and tourism, dark tourism, film and television events and tourism. These will provide the framework from which to identify contemporary issues emerging within the tourism and events industries. This module is designed to respond flexibly to current affairs and events throughout the world.
Introduction to Tourism
The module aims to provide you with a broad-based interdisciplinary understanding of the rapidly expanding area of tourism focusing primarily on the principal patterns of participation and the factors which influence them. Topics will typically include socio/cultural, environmental and economic impacts of tourism. The module will also introduce you to the motivational theories of tourism.
The aim is to introduce you to the meaning and purpose of research, and to introduce a range of ideas and techniques enabling you to conduct and present basic research themselves within the context of tourism, leisure and events.
Research Methods in Action
The aim of this module is to build on Discovering Research from the first year, and to provide you with an understanding of the research process as well as the various methods that can be employed to collect and analyse data within the context of tourism, leisure, sport and/or events. To achieve this, the module strives to encourages you to understand the theoretical underpinnings of research methodologies, and also to apply it to address a range of research scenarios; thus, providing a sound basis for the preparation of a Research Project or an Individual Study in your third year.
Likely optional modules
Managing Tourism Organisations
This tourism-specific module aims to provide you with specific managerial knowledge and skills to equip you to become future tourism leaders and managers. The module is typically presented in the managerial themes of customer service, human resource, marketing, law and partnerships in the tourism industry. Usually a variety of industry guest speakers help with the delivery of this module, making it dynamic, informative and contemporary.
Residential Field Trip
This module offers you a chance to research and gain a managerial perspective during a free residential field trip. You will typically stay in a major tourist destination. Due to our very well established links with Malta and the University of Malta, the international field trip currently takes place there.
The main aim of this module is to provide you with a grounding of knowledge of staging an event. Many parts of the tourism industry use events in their policies to encourage and boost tourism numbers. Having a basic knowledge of event management usually benefits tourism students. A range of different operational examples and impacts of events are studied. As well as learning how to theme and successfully pitch for an event. Projects and the detailed tasks involved in implementing the event life-cycle will also be considered.
Tourism and Events Policy and Development
This module aims to provide you with an understanding of the nature and basis of tourism and events policies as well as examining the policy making process and the factors which influence this at a variety of geographical scales. Through providing an understanding of the role of tourism and events as a means of development and sustainability.
The aim of the module is to enable and encourage you to reflect on your employment, voluntary work and training and its relationship to employability, skills and the academic content of your programme. You will typically work in groups to provide a ‘launch event’ for a client in Canterbury. Previous clients include the Marlowe Theatre, Beaney Museum and Art Gallery and Canterbury Festival. If you already have meaningful employment in a relevant organisation it may be possible to use this in this module to gain credits.
Creative Places for Events and Tourism
The aim of the module is to provide you with an understanding of the natural and built environments in which tourism, leisure and event activities take place. It seeks to examine the nature of land and water resources, the social, cultural, economic, political and environmental processes that shape these places and the impacts that tourist and event activities produce. Finally, the module aims to examine the ways in which people perceive and value these different places and resources. If you like the idea of culture and heritage you will find this module interesting.
Sport and Public Health Policy in Contemporary Society
The aim of the module is to help you further your understanding of the contemporary sport and leisure policy environment and the way in which it intersects with the contemporary public health agenda.
Managing Business Performance
The aim of the module is to introduce and develop an understanding of the fundamental concepts and techniques of management accounting and apply these techniques to tourism, leisure and events in an appropriate way whilst, appreciating their strengths and limitations. It also aims to help you to understand how management accounting information may be used for purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation’s strategic objectives.
No core modules
Likely optional modules
Services Management for Tourism, Leisure and Events
The module aims to develop your understanding of the nature and complexity of Service Management in the tourism, events and leisure industries in the 21st century. The intangible nature of tourism, leisure and events, means that managers have to have unique thinking and strategies in place in order to compete in the global, fast changing tourism, leisure and events market. This module typically analyses service management concepts such as technology, capacity management and complaint management.
Tourism, Leisure and Events Marketing
This module aims to provide you with a thorough grounding in marketing theories placing them in the context of the increasingly competitive and dynamic tourism, leisure and event environments. Typically a wide range of public and private sector tourism and leisure providers, such as visitor attractions, destination marketing organisations, event organisations and local authorities will be studied during this module. The module will include destination marketing and the extent to which tourism, leisure and events play an integral role in this process.
Individual Study (40 credits) or Research Project ( 20 Credit)
The module aims to provide you with the opportunity to undertake a research project in the tourism, leisure and events environment which develops your analysis, problem-solving, research and synthesis skills. Using research skills developed in the first and second years of study, you will design and execute your own piece of original research.
Tourism, Conservation and Development
This module examines and evaluates debates concerning the development and conservation claims made for ecotourism, and the development of large resorts. Concepts explored typically include community participation and the multiplier process.
Heritage and the Creative Industries
This module aims to provide you with specialist knowledge of the role of heritage and creative industries within the wider events, leisure and tourism context. The module will include an assessment of providers and users. It will also analyse policies and strategies designed to meet challenges faced by managers and planners in the heritage and creative industries. This module benefits from our location in Canterbury which is part of a World Heritage Site.
Business Ethics and Law
The aim of this module is to help you develop an understanding of ethical theory, the ability to evaluate the relationship between business and society, and to encourage students to develop their own individual perspective as ethical decision-makers. You are encouraged to critically evaluate business ethics and law-making polices within the context of the tourism industry.
Strategic Financial Management
The aim of this module is to develop your understanding of financial investment techniques and develop awareness and knowledge of changes that exist in organisational strategic management. If you wish to continue your studies in financial matters within a tourism, leisure and event environment, you may find this module interesting.