BA single honours Media and Communications with Foundation Year 2017/18

Year of entry

A number of our degrees are also offered with an additional foundation year (Year 0). Whether you are a school-leaver or someone considering returning to study but don’t have the entry requirements for your chosen subject, a foundation year course may be just what you’re looking for.

A foundation year is the first year of a four year programme which:

  • provides an introduction not only to study at University but also to your chosen subject
  • offers you a highly supportive environment where you can develop the self-confidence, knowledge, skills and understanding for further study.

Following the Foundation Year in Media and Communications you will go on to explore areas including:

  • advertising and public relations campaigns, blogs and digital design pieces
  • research, applying methods such as questionnaire surveys, content analysis, focus groups and interviews
  • the meanings of adverts, texts, or films, and how media organisations work, by applying relevant theories and frameworks
  • management skills, project planning and team working

Media and Communications is an exciting, multidisciplinary degree that prepares you for the world of work by providing you with a highly marketable mix of skills and knowledge related to communications and the media. The media and communication industries are amongst the most rapidly growing sectors of the global economy in the 21st century, providing you with exciting opportunities. These sectors are also key aspects of contemporary social life. Every day we engage with media – the Internet, TV, video games, magazines and radio just to name a few – and 75% of our days are spent communicating with someone. If you are looking for a degree that is relevant to contemporary life, up-to-date and provides opportunities to explore how the media influence society, Media and Communications at Canterbury Christ Church University would be a very good choice.

By choosing to study a media and communications degree you will:

  • Create media such as advertising and public relations campaigns, blogs, digital design pieces
  • Carry out research including secondary and primary research and applying methods such as questionnaire surveys, content analysis, focus groups and interviews
  • Analyse by applying relevant theories and frameworks and examining, for instance, the meanings of adverts, texts or films and how media organisations work
  • Develop management skills, by managing research projects and working in teams on specific tasks.

Work experience

You can study French, German, Italian, Mandarin Chinese and Spanish as part of, or alongside, your course.

more info

You could undertake a Work Placement as part of the Year 3 Work Related Learning module. Recent placements have been undertaken with the BBC, KM Group and Northern and Shell Media as well as with smaller media and communications companies. Work placements offer excellent opportunities to learn from active professionals and can be a great way to develop contacts within the industry.

Foundation Year Zero

Students on all of the Faculty of Arts and Humanities Foundation Year courses will undertake 80 credits of generic core modules introducing them to study in the arts and humanities and university level skills, namely:

  • Academic Writing and Study Skills
  • Personal and Career Development
  • Understanding Arts and Humanities
  • Being Human: an Introduction to the Humanities

In addition you will be offered two 20 credit optional modules, one to be studied in each semester. The full list of optional modules is as follows and you will be placed onto the modules which most effectively complement your degree pathway choice and, where applicable, your study interests:

  • Dangerous Ideas
  • Foundation English Language and Communication
  • Foundation English Literature
  • Foundation Media and Communications
  • Analysing British Cinema
  • Historical Foundations
  • America and the World (subject to validation)
  • Music and Performing Arts in Context
  • The Languages and Theory of Music

Core modules

Year 1

Research Skills

The aims of this module are to equip you with basic knowledge and skills about social science, media and journalism research, to enable you to carry out independent research in the wider subject area and to provide opportunities to gain practical research experience. This module will lead you into a disciplined and deeper study of the mass media and culture and their place within contemporary society. You will be introduced to the main research methodologies and you will gain a critical appreciation of the relation between the theory of research and its practice.

Contemporary Media Debates

The aim of this module is to introduce you to contemporary debates about the media in society and to equip you with relevant skills and knowledge to be able to explore various sides of arguments in these debates. We will explore key contemporary issues such as who owns the media, the pros and cons of media regulation, privacy versus the media, and changing news and news values.

Design Practice

This module provides practical opportunities for you to explore aesthetics and design in relation to digital media products and use a range of software applications suitable for the design and production of simple design, web authoring and digital imaging. You will gain knowledge of the basic principles of layout and typography and of hierarchies of information using both image and text in web formats.

Year 2

Researching Media and Society

This module explores the relationship between media and society through specific case studies. It will help you to develop a critical understanding of the ways in which media, communication and cultural activities and processes are central to the organisation of everyday social life. It will also equip you with research and analytical skills to examine the historical development and context of the relationship between media and society. It will provide opportunities to hone your research skills, both primary and secondary, and to develop your communication skills. You will be carrying out primary and secondary research on a case study topic as part of your assessment.

Media and Creative Industries

The aim of this module is to enable you to understand how media, and creative industries work, their characteristics and the policies which impact upon them and the cultural and creative artefacts they produce.

Year 3

Research Project

The aims of this module are to enable you, under guidance of a tutor, to undertake an extended piece of focused research, building on work done in previous years by developing an in-depth study of one aspect of the media, provided that the project is deemed viable and ethical. It also aims to provide an opportunity for you to develop their research and analytical skills in conjunction with their awareness of ethical issues in research by combining disciplined academic study with personal interest. The module also helps you to develop your employability and professional skills and aims to prepare you for the world after your graduation.

Media Futures

The aims of the module are to develop in you a critical understanding of media as businesses, to enable you to critically analyse media organisations as social entities, and to improve your employability skills by providing you with opportunities to explore real-life management and entrepreneurship case studies.

Likely optional modules

Year 1

Introduction to Professional Communication

This module will help you to become independent, reflective and self-managed. It introduces you to key communications skills required in the media and communications industries and in Higher Education. It focuses on developing you for employability within the Media and Communications industries. You are introduced to basic communications theory and models. This knowledge empowers you to develop, written and presentation skills to deliver messages confidently in an appropriate, professional way in different media. From communications such as emails, to proposals, assignment planning and writing, pitches and presentation skills, you will learn to achieve successful and persuasive communication, arguing a case and defining audiences.

Making Media Meanings and Messages

The aim of this module is to introduce you to a range of analytical tools that will help you to decode the meaning of media texts – their appearance, sound, structure and context. You will look at the way in which texts are constructed in order to generate meaning and in order to persuade an audience of a particular interpretation.

Media Consumption

The aims of the module is to familiarise you with media consumption patterns of diverse audiences and to provide you with the appropriate knowledge and basic understanding in order to be able to investigate and debate the theories that are evolving concerning the consumption of diverse media forms and content.

Year 2

Advertising in Context

The aims of this module are, firstly, to enable you to understand how advertising and attitudes to it from the media industry, governments, interested laypeople and advertisers themselves have affected advertising practice since the birth of formalised advertising agencies and, secondly, to provide a number of examples on which you can draw on in your own advertising communications.

Creative Media Practice

This module integrates practical and theoretical issues as you consider the ways in which Digital Media, computers, the web, mobile phones, digital cameras etc. play an important role in our social and economic practices. You will explore the methods, codes and conventions and uses of digital media technologies in order to develop your own practical digital project. You will develop a better technical knowledge of the application of a variety of appropriate formats and skills such as digital photography, media streaming, digital imaging, desktop publishing etc. You will gain knowledge and practice in relation to planning, implementation and evaluation of your own digital media project.

Popular Genres and Popular Culture

The module aims to provide you with the critical tools to develop your appreciation and analysis of different genres of popular culture. A number of examples of popular genres will be studied in depth, with opportunities to discuss further examples of your choice.

Celebrity, News and the Media

The module aims to develop your professional skills by enabling you to analyse the role of celebrity as an idealised figure and as a vehicle for consumption associated with mass distribution, the rise of promotions industries and with technological advances in the media and cultural industries. Through a portfolio of research work you will explore celebrity as a set of cultural and commercial practices in a variety of media such as press, magazines, reality and talk show TV, photojournalism and various forms of online media. The aim of the module is to develop your critical thinking about the links between public relations, the media, sustainability and ethics.

Public Relations the Media and Sustainability

The module explores Public Relations and its ethical relationship to power and persuasion. Through case studies and working to a live campaign brief the module will help you to develop your own PR communication and campaign strategies to raise awareness of issues of sustainability and organisational responsibility. The module encourages you to critically reflect on the role of public relations communications within organisations as well as the relevance of public relations beyond its organisational functions. By equipping you with an understanding of ethical professional practice it develops key skills that employers require in the PR and communications sectors.

Writing for Media Communications

The module aims to develop your professional communication and creative practices and deepen your understanding of forms of multi-media communication through a specific focus on writing skills. The module also aims to extend your grasp of ethical issues, media theories and their impact on the communication process. You apply these through practical exercises to communicate effectively through a variety of media. Key areas of practice may include print and online journalism, feature and review writing, copywriting for public relations, Advertising and media relations for print and online media, offering you insights into how the creative industries interact with technology.

Year 3

Advertising Practice

This module is above all a practical one, geared towards the production of an advertising campaign that assists a local small enterprise or charity. After clear guidance as to what is involved in such a campaign, you will be allocated into teams and either be assigned a real small enterprise or charity for which you need to generate an effective campaign or they may find their own small enterprise/charity for the same purpose.

Multimedia Practice

The module aims to develop opportunities for you to critically integrate theoretical perspectives with practical creative digital production. It aims to enable you to undertake an independent practical communication project from conception to completion in a specific area or areas of digital practice. You will also become proficient in the use of appropriate software and in editing, especially graphics, effects, formats and dissemination.

Work Related Learning

This module aims to develop your potential for employability and your work-related skills for a wide variety of professions related to the media, culture and communication industries. It will do so by supporting and developing your skills in obtaining (preferably) relevant work experience or by bringing you into contact with industry professionals who will help to set project/problem based work experience or through a relevant industry based research case study. (This could be work shadowing, reflective diary, portfolio, and research report.) The module aims to develop student employability by creating an appreciation of relevant organisational cultures, policies and processes and by developing your ability to evaluate the outcomes of professional practice.

Youth Cultures

Youth Cultures explores contemporary social and cultural debates within the sociology of young people, the module puts an emphasis on creativity and critical thought. You will study different aspects of the social and cultural structures which shape the lives of young adults, including youth cultures, subculture, risk, youth ‘underclass,’ resistance, hypersexuality, drug normalisation, binge drinking, hybrid-identities, the précarité, deviance, style and popular music.

The module offers an interdisciplinary platform for you to pursue a career related to journalism, media research, the culture industry, teaching, youth work, careers service, fashion or music industries at a time of rapid social change.

Our Media and Communications graduates have a great history of employability. The latest statistics show that 98% of our graduates were in employment or further study within a year of graduation. The range of creative, analytic and management skills that you will develop will make you highly desirable in the market place. You will be well-placed to gain jobs in areas such as advertising, audience research, media planning, media relations, media sales, the music press, online publishing, in press and publicity offices, corporate communications, external relations, graduate management, journalism, market research, retail management, information management, teaching, the voluntary sector, and in self-employment.


The 2017/18 annual tuition fees for this course are:

Full-time £9,250* £11,000**
Part-time £4,625 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

*Full-time courses which have a Foundation Year 0 will have a 2017/18 UK/EU tuition fee of £6,165 in Year 0.

**Tuition Fee Scholarship discounts of £1,500 are available to eligible overseas students. Visit the International webpages for further information.

Please read the 2017/18 Tuition Fee Statement for further information regarding 2017/18 tuition fees and year on year fee increases

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

Travel and Accommodation costs for Placements as part of the Work Related Learning module. This module is optional

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) Yes, if the trip contributes to the course (whether it is part of an optional or compulsory module), but not including food and drink. Yes, if the trip is not an essential part of the course but is offered as an enhancement or enrichment activity, or for a student’s personal development.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.

Learning and teaching

The course includes a range of approaches to learning, teaching and assessment in order to support diverse learning styles. Reading tasks are part of every module with reading tasks for sessions provided in module handbooks and on the Virtual Learning Environment.

Teaching takes various forms: interactive lectures, seminars, practical workshops, tutorials or online learning via the Virtual Learning Environment. The more that you participate and the more reading you do, the more you will gain. Seminars and workshops play a key role in the majority of modules. They are not just a space to discuss the knowledge presented in lectures and in your reading, but they are also spaces in which you can participate in case studies and practical, creative or problem solving tasks or reflect on your own use of the media and evaluate how they communicate.

Tutorials have three different purposes: to discuss assessments; to discuss module content; and to discuss issues related to study skills and graduate skills. An important element for all modules is self-directed independent learning in terms of reading, note taking, organisation, working on assessments and so forth.

Academic input

There are currently seven experienced staff who deliver the course. In January 2017 there was one professor, one reader and five senior lecturers supported by industry experienced sessional lecturers.

You will be assessed through a range of methods including individual and group presentations, individual and group projects, theoretical and work-related case studies, essays, reports, portfolios, creative work and reflective pieces on practical projects. Assessment procedures take account of not only your newly acquired knowledge and skills, but also the process of developing skills and the ability to apply knowledge and skills in situations relevant to the workplace.


Full-time study

Apply via UCAS

Need some help?

For advice on completing your application please contact the Admissions Enquiry Team:

Tel:+44 (0)1227 782900

Fact file

UCAS code

  • P308 Media and Communications with Foundation Year

Institutional code

  • C10


  • 4 years full-time


  • September 2017

Entry requirements

  • Candidates should have studied at level 3 and have attained 48 UCAS Tariff points, although those without formal qualifications will be considered.

    You do not need to have significant prior knowledge of Arts and Humanities related subjects but should be motivated to study the subject.



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Last edited: 27/04/2017 16:53:00