Orientation to Higher Education
The aim of the module is to enable you to become more independent, reflective and self-managed in your approach to study, learning and time management. Additionally, the orientation module aims to build on pre-existing skills and experience to make for a smooth transition to Higher Education and the challenges it presents.
Introduction for Events
This module provides you with a broad understanding of the events industry from mega to local events, including the event lifecycle, the event experience and audience development. The features and theories of events management will be introduced from both an academic and vocational perspective and the impacts of events explored.
Contemporary Issues in Events and Tourism
The module aims to identify key internal and external factors shaping the contemporary tourism and events industries, topics typically covered in this module are crisis management, adventure tourism, religious events and tourism, dark tourism, film events and television tourism. These will provide the framework from which to identify contemporary issues emerging within the tourism and events industries. This module is designed to respond flexibly to current affairs and events throughout the world.
Marketing Principles and Practice for Tourism, Leisure and Events
The aim of this module is to provide you with an introduction to marketing, its basic concepts and an overview of marketing theories within the context of tourism, leisure and events industries. You will explore the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.
Accounting and Finance for Tourism, Leisure and Events
The module will introduce you to the basic forms of financial recording, double entry bookkeeping, and how figures need to be adjusted to produce a trial balance at the end of an accounting period. The trial balance will lead to the production of the two main financial statements, the balance sheet and profit and loss account for a sole trader. You will also be able to develop an understanding of accounting concepts and regulations within the context of tourism, leisure and events industries.
Introduction to Tourism
The module aims to provide you with a broad-based interdisciplinary understanding of the rapidly expanding area of tourism focusing primarily on the principal patterns of participation and the factors which influence them. Topics will typically include socio/cultural, environmental and economic impacts of tourism. The module will also introduce you to the motivational theories of tourism.
This module introduces you to the meaning and purpose of research, and explores a range of ideas and techniques that will enable you to conduct and present basic research themselves within the context of tourism, leisure and events.
Events Operational Design
The main aim of this module is to assess a range of different operational examples and issues of events. The management of events as projects and the detailed tasks involved in implementing the event lifecycle will also be considered. This module enables you to put into practice the theory and skills required of your programme, such as risk assessment, health and safety and marketing and develop skills in event staging design.
Tourism and Events Policy and Development
This module aims to provide you with an understanding of the nature and basis of tourism and events policies as well as examining the policy making process and the factors which influence this at a variety of geographical scales. Through providing an understanding of the role of tourism and events as a means of development and sustainability.
Research Methods in Action
The aim of this module is to build on Discovering Research from the first year, to provide an understanding of the research process as well as the various methods that can be employed to collect and analyse data within the context of tourism, leisure, sport and/or events. To achieve this, the module encourages you to understand the theoretical underpinnings of research methodologies and also to apply it to address a range of research scenarios; thus, providing a sound basis for the preparation of a Research Project or an Individual Study in your third year.
All events are projects that need to be managed and the aim of the module is to provide you with an understanding of project management and its role within contemporary tourism, leisure and events environments. Through this module you will explore the role of the project manager and project management team, analyse the different ways in which projects can be organised and apply project planning methodologies to a team based assignment.
Mega, Hall-Mark and Large-Scale Events
This module aims to provide you with specialist knowledge of the impacts, issues and processes involved in staging large scale events. The scale of the events explored will vary and will include mega events (e.g. the Olympic Games), hall-mark events (e.g. Wimbledon) and large-scale events (e.g. Glastonbury Festival).
Services Management for Tourism, Leisure and Events
The module aims to develop your understanding of the nature and complexity of service management in the 21st century. The intangible nature of tourism, leisure and events means that managers need to have unique thinking and strategies in place in order to compete in the global, fast changing tourism, leisure and events markets. The module typically analyses service management concepts such as technology, capacity management and complaint management.
Individual Study (40 Credit) / Research Project (20 Credit)
The module aims to provide you with the opportunity to undertake a research project in the tourism, leisure and events environments which develops your analysis, problem solving, research and synthesis skills. Using research skills developed in first and second years of study you will design and execute your own piece of original research.
Likely optional modules (years two and three)
The aim of the module is to enable and encourage you to reflect on your employment, voluntary work and training and its relationship to employability, skills and the academic content of your programme. You will typically work in groups to provide a “launch event” for a client in Canterbury. Previous clients include the Marlowe Theatre, Beaney Museum and Art Gallery and Canterbury Festival. If you already have meaningful employment in a relevant organisation then it may be possible to use this in this module to gain credits.
Creative Places for Events and Tourism
The aim of the module is to provide you with an understanding of the natural and built environments in which tourism, leisure and event activities take place. It seeks to examine the nature of land and water resources, the social, cultural, economic, political and environmental processes that shape these places and the impacts that tourism, leisure and event activities produce. Finally, the module aims to examine the ways in which people perceive and value these different places and resources.
Sport and Public Health Policy in Contemporary Society
The aim of the module is to help you further your understanding of the contemporary sport and leisure policy environment and the way in which it intersects with the contemporary public health agenda.
Heritage and the Creative Industries
This module aims to provide specialist knowledge of the role of heritage and the creative industries, within the wider events, leisure and tourism context. It will include an assessment of providers and users. It will also analyse policies and strategies designed to meet challenges faced by managers and planners in this increasingly popular branch of the creative industries. This module benefits from our location within a World Heritage site.
Tourism, Leisure and Events Marketing
This module aims to provide you with a thorough grounding in marketing theories placing them in the context of the increasingly competitive and dynamic tourism, leisure and event environments. Typically a wide range of public and private sector tourist providers such as visitor attractions, destination marketing organisations, event organisations and local authorities will be studied during this module. The module will include destination marketing and the extent to which tourism and events play an integral role in this process.
Tourism Conservation and Development
This module examines and evaluates debates concerning the development and conservation claims for eco-tourism and the development of large resorts. Concepts explored typically include carrying capacity, community participation and the multiplier process.
Strategic Financial Management
The aim of this module is to develop your understanding of financial investment techniques and develop awareness and knowledge of changes that exist in organisational strategic management. If you wish to continue your studies of financial matters within tourism, leisure and events environments you may find this module interesting.
This module aims to provide you with the skills and knowledge required to develop PR campaigns and design press releases. You will also explore the influence of social media on communication and the impact of publicity exercises.