BSc single honours or in combination with another subject Advertising 2018/19

Year of entry

Apply from September 2017. Come to an Open Day

The advertising and branding industry plays an increasingly important role in the global economy. This degree offers a great opportunity to become part of this exciting and growing industry.

Our course is business focused, and designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity and business strategy, how the advertising and marketing industries work, how advertising messages communicate and persuade, and how to produce convincing professional presentations.

You will explore areas including:

  • branding and advertising essentials
  • marketing principles and practice
  • consumer behaviour.

90% of BSc (hons) Advertising graduates were in employment or further study six months after completing their studies*

DLHE 2014-15
* single and combined honours

The advertising and branding industries play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry. Our advertising course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. On our advertising course you will be able to experience a fascinating mixture of creativity and business strategy, combining research, planning and management skills with creativity, imagination and innovation.

Our range of contacts in the advertising and marketing industries means that you will have opportunities to meet and talk with industry professionals, visit real advertising and marketing departments, and take advantage of opportunities for internships and placements.

We are proud that our students have been finalists a number of times in the national IBM Business Challenge.

You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s career development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year.

This course offers you real hands-on experience of developing advertising campaigns, often in collaboration with professional organisations.

This course is for you if you would like to understand how the various parts of the advertising and marketing industries work, and how advertising messages communicate and persuade, both online and through the use of traditional media. You will learn how to develop ideas and campaigns that meet the needs of clients and consumers, and how to produce convincing professional presentations and pitches.

“I studied Advertising Management & Marketing at Canterbury Christ Church University: What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have left with the knowledge that my skills lie in many different baskets. It means that no day was ever boring and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.”

Connor Parkes , graduated 2015 now works Marketing Executive at Premier Education Group UK

Industry stakeholders regularly contribute to the lecture programme to enhance the student experience.

As part of your course you will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication. In your first year you will also take introductory modules that give you a solid grounding in general business. In your second and third years you will be able to choose modules that introduce you to marketing planning, copywriting, market research, and international and cross­cultural marketing.

Each year the Business School organises a student exchange project with Fontys University of Applied Sciences in Venlo, The Netherlands. This fully funded exchange will give a maximum of 15 undergraduate students the opportunity to explore what it is like to study abroad, work on a business project in The Netherlands, experience a different place and culture, and make new friends.

You can study French, German, Italian, Mandarin Chinese and Spanish as part of, or alongside, your course.

more info

Work experience

The programme provides students with the opportunity to take a work­based learning module in year two and the opportunity for a placement year between years two and three.

Students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.

Senior lecturer, Dr Andrew Jackson runs the COaST research group at the University and carries out market research work for arts organisations, including the Turner Contemporary art gallery in Margate.

Year one

Core modules

Branding and Advertising Essentials

The aim of this module is to provide you with grounding in branding and the role that advertising and marketing communications plays in supporting the brand. It also lays a foundation for your future advertising and marketing study.

Marketing Principles and Practice

This module provides you with an introduction to marketing, its fundamental concepts and an overview of marketing practice. You will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business.

Contemporary Business Issues

This module prepares you for the academic study of business by developing knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.

Accounting and Finance for Business

Accounting and Finance for Business introduces you to key accounting and finance topics. They are introduced to financial statements, and use a number of case studies to understand the role of finance in the business environment.


The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro­economic models to equip students with an understanding of decision­making at the levels of the market, the firm and the nation.

Business Analysis

This module is designed to help you to develop a range of statistical and computing skills that will be valuable during the course of their academic programmes and in your roles in business. Although there are not pre­ requisites for this module it is assumed that students have basic mathematical skills.

Year two

Core modules

Consumer Behaviour

The aim of the module is to develop in students a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Second, the module will examine the social, cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.

Human Resource Management

This module aims to equip students with the ability to understand and analyse core HRM concepts, operational human resource activities and responsibilities and relate these to a range of organisational contexts.

Introduction to Digital Marketing

The module explores the changes in the macro and micro environment, particularly the technological changes which have led to the growth of digital marketing for most organisations’ marketing activities. It considers the role of the Internet as a focal point in the digital marketing mix focusing particularly on the online product, pricing issues on the web, and online distribution. The wider context of digital marketing strategy and the implications for B2B and B2C markets are examined in closer detail.

Management Accounting

Management Accounting introduces and develops an understanding of the fundamental concepts and techniques of management accounting and applies these techniques in an appropriate way. It also develops students’ ability to critically evaluate the strengths and limitations of these techniques. It demonstrates how management accounting information may be used for the purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation's strategic objectives.

Market Research

The module will explore the nature, scope and recent development of marketing research and its context in the marketing decision process. A range of both primary and secondary data sources as well as quantitative and qualitative research techniques will be explored, evaluated and contextualised. For example, government and commercial sources of data and the use and design of questionnaires, focus groups and in­depth interviews will be used to demonstrate various aspects of the research process. In line with current practice the use of current information technology software will be introduced in order to facilitate data analysis and presentation.

Marketing Planning and Communications

The aim of this module is to understand how to analyse marketing activity to be able to make and implement appropriate marketing planning decisions. Students will learn how to identify and understand the key elements of the marketing planning process within an organisation; evaluate the impact of external and internal factors on the development of marketing strategy and identify, audit and modify key elements of the marketing mix to achieve integrated marketing outcomes.

Optional modules

Introduction to Digital Marketing PR
Consumer Behaviour
Marketing Research
Marketing Planning and Communication
Management Accounting
Human Resource Management

Year three

Core modules

Advertising Practices

This module is above all a practical one, geared towards the production of an advertising campaign that assists a local small enterprise (SE) or charity. After a guide to what is involved in such a campaign, teams of students will either be assigned a real SE or charity for which they need to generate an effective campaign or they may find their own SE or charity for the same purpose. The guidelines for the campaign are procedural and organisational.

Global Marketing

The module develops student understanding and then provides a forum for critical analysis of the application of marketing techniques in international, multi­national, and global market situations. Emphasis is given to the relative importance of political, economic, socio­cultural, technological, legal and regulatory, and environmental issues as they apply to (changing) country­specific and regional contexts. Market research techniques and practices develop student understanding of market entry and market sustainability techniques as aspects of competitive advantage.

HRM Dissertation

The aim of the module is to provide students with the opportunity to focus on an area of HRM of particular interest to them, develop their research skills and apply the theory of the subject to a business oriented issue.

Digital and Social Marketing

This module critically assesses the role of digital media for marketing communication. Students will learn how to evaluate the key stages in the planning and implementation of a digital marketing campaign, including use of the major channels and platforms and be able to examine how digital marketing campaigns are monitored and measured.

Marketing – Culture and Communication

This module develops student understanding in relation to the importance of an appreciation of how the cultural context(s) for global marketing activities can be regarded as similar, or dissimilar to their home­country situation. Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range of marketing activities, but with particular emphasis on its value in relation to both personal and non­personal marketing communications activities such as face­to­face personal selling, and advertising and packaging, respectively.

New Venture Creation

The module aims to provide a practical perspective on the development and planning processes involved in the creation of a new venture, either as a new business start­up or as a new product or service development within a public or private organisation setting. It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation. It will explore the fundamental building blocks of a business model, the interrelationships between the building blocks and the links to the external business environment, and aims to arrive at a detailed operational and financial feasibility study that assesses the real potential of the new venture creation project.

Strategic Marketing

The aim of the module is to develop in students an understanding of the major aspects of strategic marketing and their role in the development of sustainable competitive advantage in an organisation.

Optional modules

Advertising Practices
Digital and Social Marketing
Global Marketing
Strategic Marketing
Marketing: Culture and Communication
New Venture Creation

Successful graduates from our advertising course are equipped to work for independent marketing and advertising consultancies, and as part of in­house marketing departments. There are also opportunities to work in brand management and communication. Graduates from the course have also gone on to take Masters degrees in marketing, brand communications and branding strategy. Increasingly graduates go on to work in digital marketing roles, social media strategy, media planning and buying.

Fees and Additional Costs

Tuition Fees for 2018/19 have not yet been finalised - please read the 2018/19 Tuition Fee Statement for further information regarding 2018/19 tuition fees and year on year fee increases.


The 2017/18 annual tuition fees for this course are:

Full-time £9,250* £11,000**
Full-time (placement year) £1,850 N/A
Part-time £4,625 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

*Full-time courses which have a Foundation Year 0 will have a 2017/18 UK/EU tuition fee of £6,165 in Year 0.

**Tuition Fee Scholarship discounts of £1,500 are available to eligible overseas students. Visit the International webpages for further information.

Please read the 2017/18 Tuition Fee Statement for further information regarding 2017/18 tuition fees and year on year fee increases

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

Professional Body Registration Professional Body qualification is optional and for marketing the fees range between approximately £300 and £500 depending on the professional body, the subject and the level of the award.

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) Yes, if the trip contributes to the course (whether it is part of an optional or compulsory module), but not including food and drink. Yes, if the trip is not an essential part of the course but is offered as an enhancement or enrichment activity, or for a student’s personal development.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.

You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self­study time student which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term­-time.

Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. If you choose to take Advertising with either Marketing or Business Studies these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those areas.

Academic input

The majority of staff have worked as practitioners. As well as teaching, the team is also actively involved in research, knowledge exchange and cross­cultural teaching at institutions in other parts of Europe.

You will be assessed by a number of methods including essays, reports, business simulations, presentations, reflective logs, computer­based assessments, examinations, and case studies, both individually and as a group.

This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

The Business School has accreditation with the Chartered Management Institute (CMI). The year two modules of Marketing Planning and Communication and Human Resource Management are accredited by the CMI and on successful completion you will be eligible for CMI Level 5 qualifications in Leadership and Management.

You will have access to our Bloomberg Trading Room. This offers you the chance to gain practical experience of trade floor activities and financial market analysis. We are one of the few universities in the UK offering direct use of Bloomberg data, information and analytics in a dedicated trading room which provides a simulation of what it is like to work on a real trading floor in the financial district.

A Business School Advisory Board has been established which includes representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.

Fact file

UCAS code

  • N561 Advertising
  • N560 Advertising
    (with Professional Placement)

Institutional code

  • C10


  • 3 years (or 4 years with Professional Placement) full-time

    6 years part-time


  • September 2018

Entry requirements



Print or share this page

Connect with us

Last edited: 05/04/2017 09:22:00